The Academy for Innovation in Medicine (AIM) launched as Georgia’s first STEMM-focused public charter school — integrating Science, Technology, Engineering, Mathematics, and Medicine. As a brand-new institution, AIM faced the dual challenge of introducing an entirely new school model while simultaneously driving enrollment, building trust, and establishing credibility across multiple counties.

Unlike established schools with legacy awareness, AIM required a full-scale launch strategy to educate families, community leaders, and partners on its mission, value, and long-term impact.

The Approach

Gagnant Media served as a strategic advisory and execution partner, developing a multi-channel brand and enrollment growth strategy designed to rapidly build awareness and drive community adoption.

Our work included:

• Brand Awareness & Positioning: Establishing AIM’s identity and messaging as a first-of-its-kind STEMM healthcare pipeline school.

• Enrollment Marketing Strategy: Supporting campaigns designed to drive inquiries and applications for middle and high school students.

• Outdoor Advertising & Billboards: High-visibility placements to rapidly introduce AIM to key regional markets.

• Digital & Social Media Campaigns: Targeted social content and paid campaigns to reach parents, students, and educators.

• Community Engagement & Outreach: On-the-ground engagement with families, civic leaders, and community organizations.

• Multi-County Market Coverage: Coordinated outreach across Fulton, DeKalb, and Cobb Counties to expand regional reach and equity in access.