Our Story
Gagnant Media is a consulting and communications firm built to help organizations move with clarity, confidence, and impact. We combine strategic advisory, marketing intelligence, community insight, and creative excellence to help leaders shape the narratives that define their future.
From boardrooms to city halls to community stages, we drive strategies and campaigns that elevate visibility, strengthen relationships, and accelerate growth.
We are connectors, strategists, storytellers, and executors — delivering work that resonates and results that last.
Driven By Passion
WE believe in advertising for small businesses—because we are one. But if you’re a larger business, we’ve got you covered, too! We understand that it takes collective support to help small businesses thrive—especially those that are Black-owned, woman-owned, or underrepresented. We’re in the business of helping others succeed, because we know that survival is a team effort.
Community is at the core of everything we do. We don’t just serve our communities—we invest in them. We proudly support local charities and causes, and our founder is deeply involved in organizations like the United Way of Greater Atlanta, the Atlanta-Fulton Library Foundation, Aerotropolis Atlanta Alliance, colleges, chambers of commerce, and more.
When you choose to work with us, you’re not only investing in high-quality advertising and media—you’re pouring into the small business and nonprofit communities of Atlanta, Georgia and Washington, D.C.
To empower organizations with strategy, storytelling, and community-centered insight that turns purpose into performance.
Mission
To be the leading consulting and communications firm bridging corporate, civic, and cultural influence.
Vision
Integrity — We operate with clarity, transparency, and purpose.
Creativity — Bold ideas, intelligent design, and inventive solutions.
Community — People-centered work grounded in authentic relationships.
Impact — Strategies that produce measurable outcomes.
Excellence — Premium service at every touchpoint.
Values
Our Leadership
Michelle Taylor Willis
Founder & Chief Executive Officer
Michelle Taylor Willis is an award-winning media executive, entrepreneur, speaker, actress, and philanthropist known for her leadership, influence, and community impact. As Founder and CEO of Gagnant Media and Publisher of SoFu Lifestyle Magazine, she has built a powerful platform that connects business, culture, and purpose across the Atlanta to DC corridor.
Recognized among Atlanta’s “Top 25 Most Powerful Women” and recipient of numerous honors, Michelle is a respected thought leader, author, and advocate dedicated to empowering communities through media, entrepreneurship, literacy, and innovation. Her work continues to inspire meaningful change both locally and nationally.
Kevin Giles
Chief Operating Officer
Kevin Giles is an award-winning entrepreneur, strategist, and business leader with more than 20 years of experience driving growth across technology, healthcare, media, and the public sector. As Co-Owner and COO of Gagnant Media, he leads strategy, operations, and partnerships that help organizations grow with purpose and impact.
Throughout his career, Kevin has collaborated with industry leaders including Microsoft, Amazon, Cisco Systems, Grady Health System, and General Dynamics, contributing to billions in revenue generation. He is also the co-founder of 1865 Ventures and a passionate community advocate dedicated to entrepreneurship, innovation, and creating opportunities that transform lives.